Japanese automaker Toyota Kirloskar Motor (TKM) has introduced the all-new Camry Hybrid Electric Vehicle (HEV) in India at a premium price of ₹48 lakh. This launch marks Toyota’s commitment to advancing hybrid technology and contributing to sustainable mobility.
Key Features of the New Camry Hybrid
- Improved Fuel Efficiency
- Powered by Toyota’s 5th-generation hybrid technology, the new Camry delivers an impressive fuel efficiency of 25.49 km/l, a significant leap from the previous generation’s 19.1 km/l.
- Enhanced Performance
- Equipped with a 2.5L Dynamic Force Engine, it produces 221 Nm of torque at 3200 rpm.
- The engine is paired with an electronically controlled continuously variable transmission (e-CVT) offering sport, eco, and normal driving modes.
- The hybrid system, featuring a high-capacity Li-ion battery, generates a maximum output of 169kW (230 PS).
- Luxurious Design and Safety
- The Camry combines striking aesthetics with a spacious, sleek, and contemporary interior.
- Features Toyota Safety Sense 3.0, including advanced connectivity and safety measures, ensuring peace of mind for drivers.
Market Positioning and Competitors
Priced at ₹48 lakh, the Camry competes with entry-level luxury sedans from Audi, BMW, Mercedes, and Skoda Superb. Despite fierce competition, Toyota is confident that the comfort, reliability, and hybrid advantage of the Camry will attract sedan enthusiasts.
Sales Expectations
- The outgoing Camry model averaged 150 units per month.
- With the new hybrid technology and enhanced features, Toyota aims to increase monthly sales to 200 units.
Toyota’s Vision for a Sustainable Future
Masakazu Yoshimura, Chairman and MD of TKM, emphasized Toyota’s alignment with India’s carbon emission goals and energy security priorities, stating:
“The introduction of the Camry Hybrid strengthens our efforts toward clean mobility and a carbon-free society.”
Sabari Manohar, VP of Sales and Service at TKM, added:
“This model is crafted for those seeking a seamless, stylish, and safe driving experience.”
With its blend of luxury, innovation, and sustainability, the all-new Camry Hybrid aims to redefine green mobility in the Indian sedan market.
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