News Summary:
- Amazon’s Great Indian Festival 2024 sees record-breaking smartphone sales, with a 30% increase in premium phone purchases.
- Over 70% of premium smartphone sales came from Tier 2 and smaller towns, reflecting changing consumer trends.
- Other electronics like gaming laptops, large-screen TVs, and tablets also saw huge demand, with significant sales growth across categories.
Why did smartphones and electronics see such a massive surge?
The Amazon Great Indian Festival 2024 has set a new milestone in sales, especially for smartphones and electronic gadgets. The event, which began on September 27, 2024, drew millions of shoppers across India with exclusive deals, cashback offers, and flexible payment options like No-Cost EMI and exchange deals. Amazon reported over 11 crore customer visits in the first 48 hours alone, with a staggering 80% of these visits from Tier 2 and smaller towns. This indicates a growing appetite for tech products outside major metro cities.
Smartphones, in particular, stole the show with more than 2 lakh customers purchasing their first mobile phone on Amazon. The premium smartphone segment, defined by Amazon as phones priced above Rs 30,000, saw a remarkable 30% year-on-year growth. Apple, Samsung, and OnePlus emerged as the top brands during the sale. Interestingly, Tier 2 and smaller towns contributed to nearly 70% of these premium smartphone sales, signaling a shift in consumer behavior. With affordability options like EMIs, exchange offers, and bank discounts, it seems customers are more willing than ever to upgrade to premium devices.
Beyond smartphones, the Great Indian Festival also witnessed significant sales growth in other electronics. Large-screen TVs accounted for nearly 50% of total TV sales, with brands like Samsung, Xiaomi, Sony, and LG leading the pack. Once again, the demand was largely driven by customers from Tier 2 and 3 cities, highlighting the country’s growing preference for premium gadgets.
Gaming laptops saw explosive growth during the sale, with a 19X jump in sales compared to the pre-festive period. Premium gaming laptops equipped with 40-series GPUs saw an incredible 35X surge in sales. Laptops powered by Intel Core Ultra also experienced a massive 36X growth, showing the growing interest in high-performance devices.
What’s next for India’s tech shopping trends?
The success of the Amazon Great Indian Festival 2024 reflects how India’s shopping habits are rapidly evolving, particularly in smaller towns and cities. Customers are increasingly looking for high-end, feature-packed gadgets, and this trend is set to continue as brands offer more attractive deals and payment options.
In conclusion, the festival sale not only highlighted India’s growing demand for premium smartphones, tablets, laptops, and home entertainment systems, but also marked a shift in the buying power of Tier 2 and 3 cities. With Apple, Samsung, and other leading brands dominating the market, the Indian tech landscape is clearly undergoing a transformation where affordability and accessibility meet cutting-edge technology.
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