- Cherrapunji Eastern Craft Gin from Meghalaya, India, wins Gold at the Gin Masters in London.
- The competition is renowned for its rigorous evaluation of gins, marking this win as a testament to exceptional quality and craftsmanship.
- This accolade places Cherrapunji Gin among global elites like The Botanist Islay Dry Gin and Tanqueray London Dry Gin.
What Makes Cherrapunji Eastern Craft Gin Stand Out?
Cherrapunji Eastern Craft Gin, an award-winning spirit crafted in the heart of Meghalaya, India, has garnered international acclaim by securing a Gold Medal at the esteemed Gin Masters competition held in London in July 2024. This prestigious event rigorously evaluates gins across various price points and styles, making a gold medal win a significant mark of quality and craftsmanship.
The Gin Masters is highly respected within the spirits industry. Winning gold here indicates that Cherrapunji Eastern Craft Gin stands shoulder to shoulder with renowned international brands such as The Botanist Islay Dry Gin, Tanqueray London Dry Gin, and Ki No Bi Kyoto Dry Gin. These brands are celebrated for their exceptional quality and distinct flavour profiles, highlighting the remarkable achievement of Cherrapunji Gin.
What Contributes to Cherrapunji Gin’s Success?
Several factors contribute to the success of Cherrapunji Eastern Craft Gin:
Distinct Flavour: The gin boasts a unique and memorable flavour profile that has captivated both judges and consumers. This distinct taste sets it apart in a competitive market.
Sustainable Practices: Cherrapunji Gin’s commitment to sustainable practices resonates with a growing global audience that values environmental responsibility. This approach not only enhances the brand’s reputation but also aligns with modern consumer values.
Unique Bottling: The packaging of Cherrapunji Gin is both attractive and distinctive, contributing to its appeal and marketability on a global stage.
Mayukh Hazarika, the CEO and Founder of Cherrapunji Gin, expressed his pride and excitement over the award. “We are honoured to have received six of the most coveted global awards within 10 months of our launch. Taking the brand and the northeast to the global stage gives me immense pride,” he said.
Conclusion
Cherrapunji Eastern Craft Gin’s gold medal at the Gin Masters competition not only highlights the exceptional quality of this homegrown brand from Meghalaya but also showcases its potential to compete with and stand alongside some of the world’s best-known gins. This achievement reflects the brand’s dedication to quality, sustainability, and unique craftsmanship, marking a significant milestone for Indian spirits on the global stage. As Cherrapunji Gin continues to gain recognition and accolades, it sets a high standard for Indian spirits, demonstrating that they can achieve excellence and acclaim worldwide.
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