News Summary:
- Pepperfry opens a new furniture and home decor store in Tezpur, Assam, expanding its omnichannel presence in Eastern India.
- The new store, spanning 1000 sq. ft., offers furniture, mattresses, and home decor from over 1000 brands.
- Pepperfry partners with local entrepreneur Ankit Kumar Khetawat, continuing its FOFO (Franchise Owned Franchise Operated) model.
Why is Pepperfry Expanding into Tezpur?
Pepperfry, India’s top e-commerce platform for furniture and home decor, is strengthening its offline presence with the opening of a new store in Tezpur, Assam. This move is part of Pepperfry’s strategy to grow its omnichannel consumer engagement in niche markets, allowing customers to experience their products firsthand. But why is Tezpur, a small town in Assam, significant for this expansion?
Pepperfry has successfully launched stores in over 100 cities, with Tezpur marking a crucial step in reaching more remote regions and Tier 2 and 3 cities. By opening stores in smaller towns, the company is looking to bridge the gap between online and offline shopping, providing a personalized shopping experience tailored to local preferences.
How Does This New Store Enhance Pepperfry’s Customer Experience?
Located at Dhanua Nagar in Tezpur, the new 1000 sq. ft. store offers an extensive catalogue of furniture, mattresses, and home decor items from over 1000 brands. Shoppers can receive expert design advice from Pepperfry’s interior design consultants, ensuring that they find the perfect products for their homes.
The store’s launch aligns with Pepperfry’s omnichannel strategy, which focuses on the expansion of FOFO (Franchise Owned Franchise Operated) stores across the country. By partnering with local entrepreneurs like Ankit Kumar Khetawat, Pepperfry aims to create a deeper connection with regional markets, offering customers an interactive, immersive shopping experience while promoting entrepreneurship in smaller towns.
What Does This Mean for Tezpur and Local Shoppers?
The arrival of Pepperfry’s store in Tezpur is a significant development for the town’s residents, offering them access to a wide range of stylish and functional home products. With the ability to interact with virtual product displays and seek professional design advice, Tezpur’s shoppers now have a more sophisticated, modern retail experience.
Pepperfry’s Chief Business Officer, Hussaine Kesury, emphasized the company’s mission to make every house feel like a home by reaching beyond metropolitan cities. The introduction of this new store in Tezpur symbolizes Pepperfry’s dedication to bringing their products and services to more diverse locations across India.
Conclusion
As Pepperfry expands its offline reach with the opening of its Tezpur store, the company continues to transform the furniture and home decor shopping experience in India. By blending online convenience with personalized in-store experiences, Pepperfry is not only elevating its brand but also empowering local entrepreneurs like Ankit Kumar Khetawat. This expansion into Tezpur marks a new chapter in Pepperfry’s journey to connect with customers across all regions of the country.
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