Summary:
- The Economic Survey calls for stringent front-of-the-pack labelling regulations to curb the health risks associated with ultra-processed foods (UPFs), which are high in sugar, fat, and additives.
- It highlights concerns over misleading advertisements and celebrity endorsements that influence consumer choices, especially among children and adolescents.
- The report emphasizes that self-regulation by the food industry has been ineffective and urges government intervention to promote healthier dietary habits for national economic growth.
The Economic Survey has raised significant concerns regarding the increasing consumption of ultra-processed foods (UPFs) and their detrimental impact on public health. These products, often rich in unhealthy fats, sugars, and artificial additives, are linked to serious health conditions. To mitigate these risks, the Survey advocates for stricter front-of-the-pack labelling regulations to help consumers make informed dietary choices, thereby safeguarding both physical and mental well-being.
The report underscores the necessity of implementing “rigorous front-of-the-pack labelling rules,” asserting that this measure is essential for the country’s long-term growth prospects. The UPF industry was valued at Rs 2,500 billion in 2021, fueled by the appeal of flavorful yet unhealthy food options. However, misleading advertisements, celebrity endorsements, and ambiguous labelling significantly shape consumer behavior, particularly among the younger demographic.
Scientific studies indicate that UPFs contribute to severe health issues such as cancer, cardiovascular diseases, respiratory disorders, and gastrointestinal problems. Moreover, unhealthy dietary patterns are associated with negative mental health effects, further reinforcing the urgency for regulatory measures. The report states that global self-regulation initiatives have largely failed to control the adverse effects of HFSS (High in Fat, Salt, and Sugar) foods, necessitating stringent government intervention.
Recognizing that a healthy population is integral to India’s economic advancement, the Economic Survey stresses the importance of clear labelling norms. The government has already introduced initiatives such as Eat Right India and the Fit India Movement to promote better nutrition and active lifestyles. Encouraging the consumption of whole, minimally processed foods rich in nutrients can significantly reduce dependency on UPFs.
Conclusion:
The Economic Survey’s recommendations underscore the urgent need for stringent labelling regulations to curb the health risks posed by UPFs. By ensuring transparent labelling, consumers will be better equipped to make healthier choices, fostering a stronger and healthier nation.
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