In Shorts
- PM Modi encourages Indians to leverage reduced GST rates on local handicrafts and products during Navratri shopping.
- The push for ‘Swadeshi’ is directly linked to the larger vision of an ‘Atmanirbhar Bharat’ or self-reliant India.
- The move aims to provide economic impetus to local artisans, small businesses, and the domestic supply chain.
NEW DELHI – In a powerful confluence of tradition and economic strategy, Prime Minister Narendra Modi has called upon the nation to celebrate a ‘Swadeshi Navratri’ by taking advantage of reduced Goods and Services Tax (GST) rates on locally made products. The appeal is a direct effort to channel festive spending towards indigenous artisans and manufacturers, giving a significant boost to the domestic economy.
Addressing the public, PM Modi emphasized that the government has systematically lowered GST on numerous items crucial to the festive season, including handloom textiles, handicrafts, and other traditional products. “This Navratri, there is an opportunity for immense savings due to GST concessions on Swadeshi goods,” the Prime Minister stated, urging citizens to make informed and patriotic choices while shopping for the nine-day festival.
The push is deeply intertwined with the government’s flagship ‘Atmanirbhar Bharat’ (Self-Reliant India) initiative. PM Modi framed consumer choice as a cornerstone of national resilience. “When every citizen resolves to be ‘vocal for local’, the collective strength it gives to our local artisans, our small industries, and our economy is immense,” he remarked. This, he suggested, is not just an economic transaction but a contribution to nation-building.
The move is expected to provide a substantial demand-side stimulus to Micro, Small, and Medium Enterprises (MSMEs) and the informal sector, which form the backbone of India’s manufacturing and cultural exports. By making Swadeshi products more affordable through tax benefits and encouraging their purchase, the government aims to create a virtuous cycle of increased production, employment, and economic growth.
As families across India begin their Navratri celebrations and shopping, the Prime Minister’s message offers a clear directive: embracing self-reliance starts with conscious consumerism. This festive season, the spirit of devotion is being matched with a call for economic patriotism, aiming to make the country’s journey towards self-sufficiency a people-led movement.




































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